Internet & Your Business
Find our more about Internet & Your Business:
Many businesses make the fundamental mistake of having e-Marketing without really knowing whether they need it or not. If you are thinking of having a business website, but do not know whether it will work for you, we would like you to consider the following question:
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I want one because my competitors have one;
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I think it is a “miracle” cure to my ailing business;
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I can tremendously increase my sales overnight;
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My target market has limited access to the internet/no access to the internet;
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Majority of my customers buy direct from me (physically).
If your answer “yes” to any of the above, you may really need to sit down and reconsider your priority. Do you truly need a website? What a hard question to answer.
We have to bear in mind that the key to successful e-Marketing in today's business environment is to allow your clients to be in control. In another word, you MUST allow them to conveniently choose how often and what type of messages they receive. This will help to create a more meaningful relationship with your business. This is commonly referred to as Permission Marketing. Your e-Marketing messages and tools should aim to deliver information that the consumer wants - that they perceive to be valuable.
In general, e-Marketing should strive to achieve the following business objective for your business:
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