Perth Website Design Perth
Perth Website Design Perth
Perth Website Design Perth is the second article of the Perth Web Consulting Perth Series. In this article, we discuss the essential elements of a successful business website in Perth. The importance of website planning and website design is also highlighted.
Perth Website Design Perth – What is a Good Website Design?
As pointed out in the previous article, there are two types of extremist views in website design. Website designers who have strong backgrounds in graphic design often aim at creating visual appealing artworks rather than building useful business websites. On the other extreme, developers who come from the computer science background tend to build feature-rich websites but ignore the overall presentation.
A successful website lies in the middle of the two extremes. A good website is one that projects or creates a good company branding as well as having useful features that help bring benefits to businesses. In the following paragraphs, the two requirements are further discussed.
Perth Website Design Perth – Successful Websites Creates a Good Branding for Your Company
For many customers, your website is their first point of contact with your company. The website gives the customer his/her first impression of your company. Hence, it is very important that the website projects a good image/company branding of your business. It is well known that the company's brand is the most important asset of a business.
Some business owners have the mis-conception that only big companies need corporate brandings. This is definitely not true. Consider the starting up of a small business in Perth. To be competitive, you may choose to distinguish yourself by charging a competitive price or providing high quality product and services. Supposed you manage to penetrate the market successfully and your company start to grow. Soon, new competitors will enter the market. Thanks to copycats, your customers can now get similar product and services from other companies. Thanks to technology, better quality product at lower price will soon be offered by your competitors. Suddenly, you find your market share shrinking!
Such disaster will not happen if, over the years, you have created a good brand for your company. Your competitors may beat you in price or product quality. But it is much harder for them to challenge your good brand that is built over time. This is because most people are brand-conscious. People are willing to pay 3 times the price when it comes to buying branded product without questioning the actual quality. An interesting experiment was once conducted by Current Affair in Australia. In the experiment, several people from different age range were invited to taste the different branded food product with their packaging removed. Prior to the experiment, the subjects indicated that they prefered the taste of premium branded products. Interestingly, the experiment results show that in many cases, the subjects actually found that the cheaper branded product taste better! This shows that sometime when we buy premium branded product, we are paying more for the brand than the product itself.
For small businesses, website is a good way to start creating and building up a corporate branding. Communicate your requirements to the website designer and let him help you come out with a good website design that reflects the specialty of your company.
Perth Website Design Perth – Successful Websites Are More than Artworks, They Should Help Your Business.
A good website should be designed with clear goals and objectives. The goals should NOT be the following:
- I want one because my competitors have one
- I think it is a “miracle” cure to my ailing business
- I can tremendously increase my sales overnight
- My target market has limited access to the internet/no access to the internet
- Majority of my customers buy direct from me (physically)
Typical objectives of designing a website for SMEs in Perth include the following:
- Provide better services to your customers
- Promote your business and gain more customers
- Trade online
By keeping the objectives in mind, the project manager, website developer and the graphic designer can then work together to design the website accordingly. If the goal is to provide better services to customers, a deep understanding of the business is necessary. In most cases, the website must allow extensive interaction with the users (i.e. the customers). For example, customers may login to a “members only” area of the website to use the online services. If the goal is to promote your business, both the website and the promotional strategies should be worked out prior to the website development. Certain website designs (e.g. a website built completely in Flash) prevent effective search engine promotion and should be avoided. Ecommerce websites are quite complicated and cannot be designed without the full understanding of the business existing trading procedures.
Perth Website Design Perth – What’s Next? Multiple Websites for Businesses
Some businesses benefit from having more than one website. Survey showed that most SMEs in Perth prefer simple-to-use websites. As the company grows, more information is often added to the company website. When a website is filled with large amount of information, it can become difficult to navigate. Hence, a company may create additional websites to display different category of information. For example, when a campaign is launched, a new website, having a link from the original company website, may be created to display information specific to the campaign.
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